What is an algorithm update in SEO?
Google algorithm updates are changes to the search algorithms that Google uses to determine how web pages should be ranked in search engine results pages (SERPs). These updates are designed to improve the quality and relevance of search results for users.
Google makes thousands of changes to its algorithm every year, but some updates are more significant than others. Major algorithm updates can have a significant impact on website rankings and traffic, and can sometimes cause fluctuations in search rankings for websites that were previously ranking well.
Some examples of major Google algorithm updates include:
- Google Panda: Launched in 2011, this update targeted low-quality or thin content and penalized websites with poor quality content.
- Google Penguin: Launched in 2012, this update targeted websites that were engaging in manipulative link-building practices and penalized websites with spammy or irrelevant backlinks.
- Google Hummingbird: Launched in 2013, this update introduced natural language processing and semantic search capabilities to the Google algorithm, allowing it to better understand the intent behind search queries.
- Google RankBrain: Launched in 2015, this update introduced machine learning to the Google algorithm, allowing it to better understand the meaning behind search queries and deliver more relevant results.
It’s important for website owners and SEO professionals to stay up-to-date on Google algorithm updates in order to adapt their strategies and ensure their websites continue to rank well in search engine results pages.